Business Management Courses

NOTE: Complete undergraduate and graduate catalogs can be found here.

BUSN 100 (3)
Introduction to Business
A survey course of American business including history, social responsibility, forms of ownership and the major functions of individual companies (production, marketing, accounting, finance and research and development). Also covered is the management function which is common to all organizations. This course cannot be counted toward the major or minor in business management. Offered alternate years.

BUSN 107 (3)
Business Economics
Economic forces are fundamental determinants of firms' profitability and growth, and economic thinking should inform nearly every business decision. This course will survey the basic principles of micoreconomics and macroeconomics, including the behavior of individuals and firms, how government policies impact markets, and the factors determining national output, unemployment, productivity, inflation, and growth. Not open to students who have earned credit for ECON 101 or ECON 102.

BUSN 127 (3)
Accounting I
An examination of the accounting cycle; the recording, posting, adjusting and closing of accounting data for a sole proprietor service and merchandising business, to include internal controls, receivables and payables, inventories, depreciation and payroll. Emphasis is on the use of accounting data for decision making. IIIQ

BUSN 128 (3)
Accounting II
This second course in accounting builds on the concepts, principles, procedures and analytic methods taught in the introductory course and extends to accounting for partnerships and corporations. Focus is on financial statements and interpretaion of financial information. IIIQ

BUSN 131 (3)
Fundamentals of Management
This course is an introduction to the management of organizations through an examination of management thought and theory. The course reviews the management functions of planning, organizaing, directing, and controlling with particular emphasis on leadership, motivation, communications, and organizational change and conflict. This course cannot be taken on a P/CR/NC grading option.

BUSN 132 (1)
Fundamentals of Management Laboratory
This laboratory course gives students experience in the management of projects that require application of management functions. This course may not be taken on a P/CR/NC grading option.

BUSN 150 (3)
Fundamentals of Marketing
This course is an introduction to marketing: the marketing mix, which includes product development, pricing, distribution, and the promotion of products, services and non-profit activities. Marketing legislation and the consumer movement will be discussed. A modified case method will be utilized. This course cannot be taken on a P/CR/NC grading option.

BUSN 151 (1)
Fundamentals of Marketing Laboratory
This laboratory course gives students experience in projects that relate to the four marketing functions. This course cannot be taken on a P/CR/NC grading option.

BUSN 161 (3)
Commerical Law
An introduction to how companies operating in the United States are affected by the American legal system. Areas covered include torts, agency, contracts and other liability issues.

BUSN 210 (3)
Finance I: Financial Systems
This course examines the role of finance in supporting the financial areas of a firm, and fosters an understanding of how financial decisions themselves create velue. Topics covered include basic analytical skills and principles of corporate finance, functions of modern capital markets and financial institutions, and standard techniques of analysis, including capital budgeting, discounted cash flow valuation, and risk analysis. IIIQ, V8

BUSN 217 (3)
Ethical Leadership in Business
Case studies and readings are used to teach students the benefits of ethical business behavior and how to apply ethical principles in their roles as future business leaders. Students will study the concept of corporate social responsibility and examine how organizational decisions are made, the effects of business decisions on society, and methods to promote ethical behavior within an organization.

BUSN 232 (3)
Human Resource Management
This course will provide an overview of human resource management principles and concepts in today's workplace. Students will study issues such as workplace organization, recruitment and hiring, policy design and its application and current legal issues. They will also consider motivational theory and its application to rewards and compensation. Upon completion, students will have a basic understanding of human resource issues and be able to apply them to business and employment situations. Offered alternate years.

BUSN 242 (3)
Negotiation
Negotiation is the art and science of securing the agreement of two or more interdependent parties. In this course students study the theories and processes of negotiation as practiced in a variety of business settings. The course will highlight the components of an effective negotiation and give students the opportunity to develop and practice their own negotiating skills. Offered alternate years.

BUSN 257 (1)
Business Practicum in Marketing I
Students prepare to serve as consultants and team advisors for marketing projects undertaken in BUSN 151 by studying advanced marketing presentation skills. Specific topics include project research, audience analysis, visual delivery and public speaking skills, presentation and handout design, and presentation evaluation and assessment.

BUSN 258 (1)
Business Practicum in Management I
Students prepare to serve as upper-level managers for team projects undertaken in BUSN 132 by studying practical approaches to effective team management. Specific topics include the development, organization, promotion, and implementation of educational and fundraising activities in support of selected charitable organizations. Broader topics include project management, personnel and resource allocation, motivation, quality control, and assessment.

BUSN 261 (1)
Directed Study
The study of introductory level material by an individual student or by a small group of students under the immediate supervision of a faculty member.

BUSN 307 (3)
Principles of Investing
This course introduces the quantitative methods of financial management that are commonly used by financial analysts, managers, and individual investors. It examines techniques for the valuation of different classes of securities and criteria for guiding investment decisions. Each student will apply these techniques by building and managing her own portfolio of investments. IIIQ

BUSN 308 (3)
Non-Profit Management
This course will examine the management and operations of non-profit organizations. The case study method will be used and students will examine a broad range of non-profits including educational institutions, arts organizations, and community services. Fieldwork in an area non-profit organization will be included in this course. This course cannot be taken on a P/CR/NC grading option.

BUSN 315 (3)
Corporate Finance
The course will stress valuation mechanics and illustrate their application to a broad range of business decisions. It introduces cash management techniques and additional financial theory to address more complex financial, strategic, and operating decisions. The course builds the knowledge and skills critical to evaluating investment decisions; proposing, assessing, and implementing financial decisions; addressing budgetary considerations; and refines risk evaluation and management. Offered alternate years.

BUSN 318 (3)
Production and Operations Management
This course explores management and operation of all types of organizations, including capacity planning, scheduling, materials management, inventory control, quality control, and distribution. Quantitative methods and their organizational implications are also examined. Offered alternate years.

BUSN 324 (3)
Advanced Commercial Law
Topics covered will include consumer protection and bankruptcy, labor relations, commerical paper, antitrust, securities regulation, and intellectual property with an emphasis on the impact of the internet. Offered alternate years.

BUSN 326 (3)
Project Selection & Management
Students will apply sound financial and economic principles as a basis for project selection, while acquiring skills necessary to manage the project. This will include an analysis of project alternatives, including such scenarios as make vs. buy, purchase or do not purchase, as well as project management techniques such as PERT/C PM and Gannt charts. Offered alternate years.

BUSN 330 (3)
Consumer Behavior
This course provides comprehensive understanding of the psychological, sociological, economic, and other dimensions that influence consumer behavior. This course focus will be on how these factors are used to develop marketing strategy. Offered alternate years.

BUSN 332 (3)
Corporate Leadership
Students lean the leadership skills required in a world of increasing complexity that includes globalization, e-commerce, corporate social responsibility, and other ongoing management transformations. Students will apply emerging practices and scholarly research to a wide range of corporate environments, from start-ups to multi-nationals. They will identify the leadership qualities and skills that will maximize their own leadership potential.

BUSN 337 (3)
International Management
This course builds on students' backgrounds in management, international affairs and/or different cultures to explore the challenges of managing a multinational workforce in a global (non-domestic) environment. The focus of the course is threefold: strategic issues in a multinational environment, their cultural and behavioral dimensions and the underlying functional operations of the firm. The course will make significant use of the case methods plus team and work-group activities requiring problem definition, research, synthesis and presentations, both oral and written. Offered alternate years. IIIO, V

BUSN 341 (3)
Legal Environment of International Business
This course is an introduction to the legal challenges faced by companies operating overseas. Areas covered will include international business law, trade regulations and conventions, import and export arrangements, licensing of intellectual property, foreign investment, and international alternative dispute resolution. Offered alternate years.

BUSN 344 (3)
Organizational Change Mgmt
This course equips students with knowledge to participate in or lead change within an organization. A broad range of change strategies, with associated leadership challenges, is examined: evolution in markets; turnarounds in businesses; mergers and acquisitions; and change initiatives in stable businesses. Emphasis is placed on the human impacts of change, including the roles of organizational behavior, culture, and communication.

BUSN 351 (3)
Marketing Research
This course covers the managerial use of scientific research methodology in formulating marketing strategy; includes determination of situations requiring research, appraisal of alternative research methods and analysis of theoretical concepts in research methodology. Offered alternate years.

BUSN 354 (3)
Principles of Advertising
This course offers an in-depth study of advertising and its role in the integrated marketing communications program of an organization. Study will include the identification of relevant data to analyze the marketing situation, development of product position, marketing and advertising objectives, creative strategy, media planning, and evaluation. Offered alternate years.

BUSN 357 (1)
Business Practicum in Marketing II
Students serve as consultants and team advisors for marketing projects and study advanced marketing presentation skills. Specific topics include project research, audience analysis, visual delivery and public speaking skills, and handout design, and presentation evaluation and assessment. presentation evaluation and assessment. This course may be repeated for credit.

BUSN 358 (1)
Business Practicum in Management II
Students serve as upper-level managers for projects and study practical approaches to effective team management. Specific topics include the development, organization, promotion, and implementation of educational and fundraising activities in support of selected charitable organizations. Broader topics include project management, personnel and resource allocation, motivation, quality control, and assessment. This course may be repeated for credit.

BUSN 361 (1)
Special Study
the study of an intermediate level topic by an individual student or by a small group of students under the immediate supervision of a faculty member.

BUSN 377 (.5)
Internship

BUSN 410 (3)
Business Strategy
The course demonstrates through case studies and corporate analyses that a company achieves sustained success only if its managers develop, and revise as needed, an action-oriented strategic plan and implement and execute the plan with proficiency. Students will exercise managerial judgment and gain insights into what produces successes and failures in an organization under a variety of scenarios.

BUSN 451 (1)
Senior Exercise
A senior major preferring to do her senior exercise research in a non-managment aspect of business (accounting, finance or marketing) may petition the department to add this one- credit Senior Exercise to a 300-level course in these disciplines. Students selecting this one-credit Senior Exercise option must also select a fifth elective for the major.

BUSN 452 (3)
Senior Seminar
Case studies and readings are used to develop students' strategic planning and decision making abilities. In the process, students apply the knowledge and skills learned in the program's core courses. IIIO, III

BUSN 461 (1)
Independent Study
Pursuit of an upper level research project determined in advance by the student in consultation with a faculty member who will act as the sponsor.